The Hotel Alternatives Event

The investment case for emerging accommodation segments
21st February, Montcalm London Marble Arch
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HAE is for...

HAE is for...

Investors, operators and advisers with an interest in the new accommodation types that rival hotels.

Programme highlights...

It is a senior level conference that compares and contrasts the investment returns on hotels against other accommodation classes such as serviced apartments, caravan parks, student accommodation, hostels and similar.  
  • HAE18 sessions will cover:
  • How the investment landscape has shifted
  • A market roundup
  • CEO session
  • Market update
  • The investor landscape
  • Alternative funding
  • Getting to the customer
  • A review of the key deals
  • Stretching the brand - a look at hotel brands broadening into other areas
HAE will feature:
  • Equity financiers
  • Debt financiers
  • Presentations on returns
  • Panels of industry leaders
    Read more > See the photos >

Image-Main-contentThe rise and rise of alternatives to traditional hotel accommodation is changing the investment landscape for what had been a specialised and exclusive real estate segment. Hotel Analyst, the definitive source of information for hotel investors for more than a decade, is launching a new event to highlight the issues.

New accommodation types – such as capsule hotels, hostels and serviced apartments – are emerging as direct threats to hotels. Other traditionally separate asset classes such as student accommodation, timeshare and the private rented sector are entering the short-term letting space as well.

The new threats are being facilitated by the sharing economy as websites like Airbnb and Housetrip enable the emerging accommodation providers to cost effectively market to a wide audience of potential guests.

Senior people joining the Hotel Alternative Event 2018 as speakers and attendees:


  • Thomas Mielke, Managing Director, AETHOS Consulting Group
  • Annette Kroeger, CEO, Allianz Real Estate Germany
  • Tariq Bsharat, Strategy & Business Development Director, Al Marjan Island
  •  Andrew Harrington, Owner, AHV
  •  Patrick Michaels, Managing Director, AKA
  • Kristian Elonen,  Portfolio Manager Real Estate,  APG | Asset Management
  • Ian Sloan, VP Client Services Strategy, Avvio
  •  Mónica Garay, CEO of Alternative Residential Investments, Azora Group
  •  Javier Cámara Gazapo, Investment Director for Alternative Residential Products, Azora Group
  •  Tim Sander, Director, BDRC
  •  Sean Worker, President & CEO,  Bridgestreet
  • Steve Burns, Managing Director, EMEA & APAC, Bridgestreet
  • Brian Proctor, Chief Operations Officer,  Bridgestreet
  •  Frazer Durris, Managing Director, Busineswise Solutions
  •  Jo Winchester, Executive Director & Head of Student Housing Advisory, CBRE
  •  Pieter van Tilburg, CEO, CityHub
  •  George Westwell, Director, Cheval Residences
  • Neil Taylor, Operations Director, Cheval Residences
  • Mohammed S Almarzooqi, Managing Director, Cheval Residences 
  • Liz Callaghan, Head of Revenue, Cheval Residences
  •  Alex Campbell, Director, Christie & Co
  • Shona Pushpaharan, Head of Hotel and Real Estate Finance, Clydesdale Bank
  •  Andrew Landsburgh, Owner and Developer, Code Pod Hostel
  •  Adam Lenton, Head of Healthcare, Colliers
  •  James Miller, Partner, CMS
  •  Asli Kutlucan, Director of Development and Acquisition, Cycas Hospitality
  •  James Gordon, Director, Deutsche Asset Management
  •  Ed Clow-Wilson, Deutsche Asset Management
  •  Paul Wells, Associate, Dexter Moren Associates
  •  Sophie Emler, Senior Analyst, Eastdil Secured 
  •  Guy Parsons, CEO, Easyhotel
  •  James Henderson, Investment Director, EPIC Private Equity 
  •  Olivier Astruc, Director, EQT Partners
  •  Andrew Hunter, Managing Director, Head of Hotels, FREO Group UK
  • Andre Guettouche, Chief Operating Officer, Generator Hostels 
  •  Gerard Nolan, Managing Director, Gerard Nolan and Partners
  • Anthony Pell, Managing Director, GraceMark Investments
  •  Chris Graham, Founder, Graham Associates
  •  Gautam Birudavolu, CEO, Greenpark Hotels And Resorts
  • Simon Stretch, Partner, Grenadier
  • James Devitt, Managing Director, Herald Hotels
  • Dan Wakeling, Vice President Development – Luxury, Europe and Africa, ‎Hilton Worldwide
  • Jonathan Wingo, Vice President, Global Head of Residential Programs,  Hilton Worldwide
  • Simon Allison, Chairman, HOFTEL
  •  Nakul Sharma, CEO, Homestay
  •  David Grey, Head of Yield Management, Homestay 
  •  Nakul Sharma, CEO, Hostmaker
  • James Lemon, COO,  Hostmaker
  •  Andrew Sangster, Editorial Director, Hotel Analyst
  •  Katherine Doggrell, Editor, Hotel Analyst
  •  Chris Bown, Editor, Hotel Analyst
  •  Macy Marvel, Associate, Hotel Analyst
  •  Patrick Angwin, Senior Director, Horwath
  •  Michael Jones, Managing Director, Hospitality Impact
  • Roger Smith, Marketing Director, Hospitality Impact
  •  Philip Bacon, Director – Planning & Development/Valuation, Horwath
  • Jane Pendlebury, Chief Executive, HOSPA 
  • Katrina Craig, CEO, Hotel Solutions Partners
  • Eric Gummers, Partner, Howard Kennedy
  •  Russell Kett, Chairman, HVS London
  •  Aaron Chaffee, Vice President, Hostel Development, Hostelling International USA 
  •  Jan Kympers, Founder, Hotel Management and Real Estate Development
  • Ilana Edelman, Director, Feasibility & Development Finance Europe, Africa and Middle East at Hyatt Hotels Corporation, Hyatt Hotels Corporation 
  • David Lawrenson, Director of UK Hospitality Sales, Hypnos Contract Beds
  • Arlett Hoff, Director, HVS 
  •  Giulio Leporatti, Vice President, Global Strategy & Corporate Development, IHG
  •  Anna Corkill, Development Director, IHG
  • Gilberto Vizzini, Country Manager UK Branch & Strategy Director, Il Prisma 
  •  Ben Roberts, Development Consultant, Jansons
  •  Jeremy Collins, Director, Jenics
  •  Neil Bowler, Director, Jenics 
  •  Diane Scott, Senior Hotels Consultant, Katten Muchin Rosenman
  •  Christian Desira, Director, LHG 
  •  Simon D Perkins, Managing Director, Lowy Group
  • Ailbhe Cunningham, Senior Associate,  Mason Hayes & Curran
  • Amir Lababedi, Vice President Development Europe & North Africa, Movenpick Hotels
  •  Navneet Bali, Chairman, Meininger
  •  Richard Bowden-Doyle, Chairman, Neilson Active Holidays
  •  Gavin Woodhouse, Chairman, Northern Powerhouse
  •  Ben Dews, Sales Director,  Northern Powerhouse
  •  Gregorio Ferrer, CEO, Norvo SL
  •  Pascual Gomez, Vice-President, Norvo SL
  •  Trevor Morris, Debt & Finance Director, Oaknorth
  •  Andrew Reitmaier, Business Development Director, Oakwood Worldwide 
  • Luis del Olmo, Partner, Passionality Group 
  •  Camil Yazbeck, Partner and Investment DirectorHospitality, Patron Capital
  •  Claire Hughes, Partner, Pinsent Masons 
  •  Joanne Owen, Partner, Corporate Private Equity, Proskauer
  •  Ben Taylor, Special Real Estate Counsel, Proskauer
  •  Paul Lucas, Partner, Proskauer
  • Omar El Masri, Vice President, Queensgate Investments
  •  Nuno Sacramento, COO, Safestay
  • Rod Taylor, Director, Savills 
  •  Ben Davis, Director, Saxbury
  • Michael Reilly, Sales Director, Select Resorts
  • William Gibbs, Senior Asset Manager, Sir Richard Sutton Ltd
  • Chris Wawak, Expansion, Business Development & Entrepreneur, Sonder Europe 
  •  Andrew Southern, Chairman, Southern Grove
  •  Tom Walsh, CEO, Staycity
  •  Simon Walford, Development Director UK, Staycity
  • Sean Buckley, Managing Partner, STR Capital 
  •  Maddalena Padrin, Senior Councel, Taylor Wessing
  •  Elie Younes, Executive VPand Chief Development Officer, The Rezidor Hotel Group
  • Toby Wait, Founder, TowerEight
  •  Charlie MacGregor, Founder & CEO, Student Hotel
  •  Jill Xiaozhou Ju, Investment Director, The Collective
  • Anand Tejani, Partner, TPG Europe 
  •  John Peppitt, Director of Investment & Asset Management -Europe, Ascott International Management 
  •  Agata Staniszczak, Investment & Asset Manager, Ascott International Management
  •  Martin Schaller, Department Head – Asset Management Hospitality, Union Investment Real Estate
  • Andreas Löcher, Head of Investment Management Hotel, Union Investment Real Estate
  • Carla Orschulik, Asset Manager Hotels, Union Investment Real Estate
  •  Carl Michel, Chairman, Veeve
  •  Rupert Simoner, CEO, Vienna House
  •  Martin Ykema, COO, Vienna House
  •  Felicity Jones, Partner, Watson Farley & Williams 
  •  Justin Lanzkron, Senior Consultant, West Ridge Asset Management
  • Ivo Gospodinov, Director, WinWinnKepper
  • Patrick Divall, Regional VP Operations, Western Europe, Wyndham Hotel Group
  • Vicky Hetherington, Senior Manager, Development UK & Ireland, WHG GB Development UK, Wyndham Hotel Group
  • Mark Anderson, MD Property & Premier Inn International, Whitbread
  • Rohan Thakkar, VP Development, Yotel

Companies already attending HAE 2018: Aethos Consulting;  AKA;  Allianz Real Estate Germany; Al Marjan Island;  AHV Associates;  APG | Asset Management;  Association of Serviced Apartment Providers;  Ascott International Management;  Avvio; Azora Group;  Brickowner;  BHA;  BDRC; Bridgestreet;  CBRE; Cheval Residences;  Christie & Co;  CityHub;  Clydesdale Bank; Code Pod Hostel; Colliers;  CMS; Cycas Capital; Dexter Moren Associates;  Deutsche Asset Management;  Eastdil Secured; Easyhotel;  EPIC Private Equity;  EQT Partners;  FREO Group UK;  Generator Hostels;  Gerard Nolan Associates; GraceMark Investment;  Grace Leo Consultancy;  Graham Associates; Greenpark Hotels & Resorts India;  Greystar;  Grenadier; Guestline;   Herald Hotels;  Hilton Worldwide;  HOFTEL;  HOSPA;  Hostelling International USA; Hospitality Impact; Homestay;  Hostmaker;  Hostelworld;  Horwath; Hotel Solutions Partnership; Hotel Management and Real Estate Development;  Howard Kennedy;  HVS;  Hyatt Hotels Corporation ;  Hypnos Contract Beds;  IHG; Il Prisma;  Jansons;  Jenics;  Katten Muchin Rosenman;  LHG;  Lowry Group;  Marriott;  Mason Hayes & Curran;  Meininger;  Movenpick Hotels;  Neilson Active Holidays;  Northern Powerhouse;  Norvo SL; Oaknorth; Oakwood Worldwide;  Passionality Group;  Patron Capital;  Pinsent Masons;  Proskauer;  Queensgate Investments;  Rezidor Hotel Group; Safestay;  Savills;  Saxbury;  Select Resorts;  Serviced Apartment News; Sir Richard Sutton Ltd;  Sonder Europe; Southern Grove;  Staycity;  Staybridge Suites;  STR Capital Partners;  Student Hotel;  Strutt & Parker; Taylor Wessing;  The Collective;  The Montcalm; TowerEight;  TPG Europe;  Union Investment Real Estate; Veeve; Vienna International Hotelmanagement AG;  Watson Farley & Williams;  WeWash GmbH;  Westbridge Asset Management;  Whitbread;  WinWinnKeeper; Wyndham;  Yotel.

Sharing Economy and The Hotel Industry 2017

Macy100 by Macy Marvel, Associate, Hotel Analyst
HDE Report Cover
There are growing signs of convergence in tourist accommodation. Airbnb increasingly mirrors the operational model of professionally managed accommodation providers through offering tailored services, distinguishing between different grades of lodging, providing guarantees on its listings’ quality, as well as progressively eliminating private individual amateurs from the supply chain. Meanwhile, the big hotel chains have responded to the challenge of the ‘sharing economy’ by acquiring operators in the sector or through issuing new brands and concepts which attempt to appeal to the supposed tastes of millennial customers through offering ‘local’ experiences to guests. The full price of the report is £1195 plus VAT, however, conference delegates and HA customers can obtain a copy for £995 + VAT. Email sarah@zerotwozero.co.uk to purchase your copy with the discount code/take a look at some sample pages.