The Hotel Alternatives Event

The investment case for emerging accommodation segments
5th February, Jumeriah Carlton Tower
Mark in your diary to attend this event
Buy tickets >
HAE is for...

HAE is for...

Investors, operators and advisers with an interest in the new accommodation types that rival hotels.

Programme highlights...

It is a senior level conference that compares and contrasts the investment returns on hotels against other accommodation classes such as serviced apartments, caravan parks, student accommodation, hostels and similar.  
  • HAE19 sessions will cover:
  • How the investment landscape has shifted
  • A market roundup
  • CEO session
  • Market update
  • The investor landscape
  • Alternative funding
  • Getting to the customer
  • A review of the key deals
  • Stretching the brand - a look at hotel brands broadening into other areas
HAE will feature:
  • Equity financiers
  • Debt financiers
  • Presentations on returns
  • Panels of industry leaders
    Read more > See the photos >


The rise and rise of alternatives to traditional hotel accommodation is changing the investment landscape for what had been a specialised and exclusive real estate segment. Hotel Analyst, the definitive source of information for hotel investors for more than a decade, is launching a new event to highlight the issues.

New accommodation types – such as capsule hotels, hostels and serviced apartments – are emerging as direct threats to hotels. Other traditionally separate asset classes such as student accommodation, timeshare and the private rented sector are entering the short-term letting space as well.

The new threats are being facilitated by the sharing economy as websites like Airbnb and Housetrip enable the emerging accommodation providers to cost effectively market to a wide audience of potential guests.


Companies that attended 2018: Aethos Consulting;  AKA;  Allianz Real Estate Germany; Al Marjan Island;  AHV Associates;  APG | Asset Management;  Association of Serviced Apartment Providers;  Ascott International Management;  Avvio; Azora Group;  Brickowner;  BHA;  BDRC; Bridgestreet;  CBRE; Cheval Residences;  Christie & Co;  CityHub;  Clydesdale Bank; Code Pod Hostel; Colliers;  CMS; Cycas Capital; Dexter Moren Associates;  Deutsche Asset Management;  Eastdil Secured; Easyhotel;  EPIC Private Equity;  EQT Partners;  FREO Group UK;  Generator Hostels;  Gerard Nolan Associates; GraceMark Investment;  Grace Leo Consultancy;  Graham Associates; Greenpark Hotels & Resorts India;  Greystar;  Grenadier; Guestline;   Herald Hotels;  Hilton Worldwide;  HOFTEL;  HOSPA;  Hostelling International USA; Hospitality Impact; Homestay;  Hostmaker;  Hostelworld;  Horwath; Hotel Solutions Partnership; Hotel Management and Real Estate Development;  Howard Kennedy;  HVS;  Hyatt Hotels Corporation ;  Hypnos Contract Beds;  IHG; Il Prisma;  Jansons;  Jenics;  Katten Muchin Rosenman;  LHG;  Lowry Group;  Marriott;  Mason Hayes & Curran;  Meininger;  Movenpick Hotels;  Neilson Active Holidays;  Northern Powerhouse;  Norvo SL; Oaknorth; Oakwood Worldwide;  Passionality Group;  Patron Capital;  Pinsent Masons;  Proskauer;  Queensgate Investments;  Rezidor Hotel Group; Safestay;  Savills;  Saxbury;  Select Resorts;  Serviced Apartment News; Sir Richard Sutton Ltd;  Sonder Europe; Southern Grove;  Staycity;  Staybridge Suites;  STR Capital Partners;  Student Hotel;  Strutt & Parker; Taylor Wessing;  The Collective;  The Montcalm; TowerEight;  TPG Europe;  Union Investment Real Estate; Veeve; Vienna International Hotelmanagement AG;  Watson Farley & Williams;  WeWash GmbH;  Westbridge Asset Management;  Whitbread;  WinWinnKeeper; Wyndham;  Yotel.

Sharing Economy and The Hotel Industry 2017

Macy100 by Macy Marvel, Associate, Hotel Analyst
HDE Report Cover
There are growing signs of convergence in tourist accommodation. Airbnb increasingly mirrors the operational model of professionally managed accommodation providers through offering tailored services, distinguishing between different grades of lodging, providing guarantees on its listings’ quality, as well as progressively eliminating private individual amateurs from the supply chain. Meanwhile, the big hotel chains have responded to the challenge of the ‘sharing economy’ by acquiring operators in the sector or through issuing new brands and concepts which attempt to appeal to the supposed tastes of millennial customers through offering ‘local’ experiences to guests. The full price of the report is £1195 plus VAT, however, conference delegates and HA customers can obtain a copy for £995 + VAT. Email sarah@zerotwozero.co.uk to purchase your copy with the discount code/take a look at some sample pages.