The Hotel Alternatives Event

has become OpRE
The Operational Real Estate Festival
taking place 15-16 June 2020, Amsterdam

Details >

HAE was developed to support...

HAE was developed to support...

Investors, operators and advisers with an interest in the new accommodation types that rival hotels.

Alternatives become mainstream.....

Over five years, Hotel Alternatives established itself as a senior level conference that compared and contrasted the investment returns on hotels against other accommodation classes such as serviced apartments, caravan parks, student accommodation, hostels and similar.

The event has now grown into a two day conference, acknowledging ever-growing investor interest in operational real estate – OpRE


  • HAE19 sessions covered:
  • The current marketplace as mainstream investors move in
  • How the investment landscape is shifting
  • How consumer behaviour is changing
  • Subsectors that attract – and those with a riskier outlook
  • CEOs reveal their plans for growth
  • The alternatives pitched head to head
  • How lenders view alternative plays
  • How to make space work harder with new accommodation concepts
  • Corporate travel wakes up to alternatives
  • Creating more profit from leisure travellers
  • How co-living is impacting the rental market
  • Why consumers increasingly demand an experience – and how to deliver it
  • Making sense of blurring boundaries

HAE will feature:

  • Equity and debt financiers
  • Investors, developers and key consultants
  • Presentations detailng returns and key outlook data
  • Panels featuring industry leaders


Read more > See the photos >


The rise and rise of alternatives to traditional hotel accommodation is changing the investment landscape for what had been a specialised and exclusive real estate segment. Hotel Analyst, the definitive source of information for hotel investors for more than a decade, has established a key event to highlight the issues.

New accommodation types – such as capsule hotels, hostels and serviced apartments – are emerging as direct threats to hotels. Other traditionally separate asset classes such as student accommodation, timeshare and the private rented sector are entering the short-term letting space as well.

The new threats are being facilitated by the sharing economy as websites like Airbnb and Housetrip enable emerging accommodation providers to cost-effectively market to a wide audience of potential guests.

Senior HAE19 attendees included: 

  • Abhimanyu Agarwalla, Associate Director, Catalyst Capital 
  • Adam Lowenthal, Director, Saxbury
  • Adam Maclennan, Director Head of UK & Ireland, PKF 
  • Adela Cristea, Senior Director, Head of Business Development, UK & Ireland, Radisson Hotel Group
  • Adrian Parkes, CEO, GTMC
  • Alexander Sharapov, President, Becar Asset Management
  • Alexandra Brunner, Chief Operating Officer, Native Apart-hotels
  • Alex Garrod, Portfolio Manager, Abu Dhabi Investment Authority   
  • Alfred Eeltink, COO, Hotel Facility Concepts
  • Anastasia Osipov, Development Manager, Adina Apartment Hotels 
  • Andrea Knezevic, Senior Business Development Executive, Avvio
  • Andrew Harrington, Owner, AHV
  • Andrew Maloney, Founder & CEO, Akora
  • Andrew Ovey, Head of Healthcare, AXA
  • Andrew Sangster, Editorial Director, Hotel Analyst
  • Anthony Pell, Managing Director, Gracemark Investments
  • Asli Kutlucan, Senior Partner – Development & Acquisition, Cycas Hospitality
  • Ben Livingstone, CEO, Graystone Action Sports
  • Ben Davis, Director, Saxbury
  • Bob Silk, Relationship Director, Barclays Bank
  • Brian Welsh, Chief Executive, Nido Collection (Round Hill Capital)
  • Cédric Gobilliard, Senior Vice President lifestyle division, Accor Hotels
  • Charlie Rosier, Co-Founder, Cuckooz
  • Christoph Hager, Head of European Expansion, Zoku
  • Chris Chavez-Cox, Director at Optimity, Cuckooz
  • Chris Namih, Head, Knotel London
  • Christian Desire, Executive Director, LHG (London Hotel Group)
  • Cristian Suarez Alvarado, Senior Associate, ActivumSG
  • Christabelle Morgan-Desouches, International Hotel Developer, Aparthotels Adagio
  • Dayk Balyozyan, Senior Associate, HVS
  • De Bie Stijn, Head of Business Development, Besixstay nv
  • Doug Greenwood, Sales & Marketing Director, Cheval Residences 
  • Edward Fitch, Partner, Cushman & Wakefield
  • Ewan Cotter, Group Commercial Controller, Haulfryn Group
  • Eric Thoelen, CEO, Besixstay nv
  • Eric Gummers, Partner, Head of Hotels, Howard Kennedy 
  • Erik Jacobs, Partner, HORECA Investment Partners 
  • Fabienne O’Neill, Co-Founder, Cuckooz & Cuckooz Nest
  • Fanny Gourdal, Business Developer, Elan
  • Francesco Codiga, Global Sales Manager, Cheval Collection  
  • George Westwell, CEO, Cheval Collection
  • Gerald Paulmier, MD, G&K Consulting
  • Gerard Greene, Founder & CEO, Our Society
  • Gilberto Vizzini, Strategy Director, Il Prisma Group
  • Giorgio Manenti, Managing Director, Eastdil Secured
  • Humphrey Harding, Associate, Catalyst Capital 
  • Ian Sloan, VP Customer Success, Avvio 
  • James Devitt, Managing Director, Herald Hotels 
  • James Miller, Partner – Hotel Group, CMS
  • Jane Pendlebury, Chief Executive, HOSPA 
  • Laura-Jayne Cannell, Operations Director, Society 
  • Jan Albert Kympers, Managing Partner, Homard Hoteldevelopment benelux
  • Jorge Mella, Analyst, AHV Associates
  • Joanne Owen, Partner, Corporate Private Equity, Proskauer
  • Joe Flaherty,  Director, Beaufort Capital Management
  • John Philipson,  COO, Cheval Collection 
  • Jonathan Humphries, Chairman & Owner, HoCoSo
  • Joost Mees, Head of Hotels | Benelux, Colliers International 
  • Jose Roquette, Chief Development Officer, Pestana Hotel Group 
  • Jouke Baaima, Director, Corporate Housing Factor
  • Jules Van Gaalen, Director Hotels – Transactions, Colliers International 
  • Julia Wyss, Senior Analyst, CBRE 
  • Karen Callahan, Head of Hotel Valuations, Knight Frank 
  • Katherine Doggrell, Editor, Hotel Analyst 
  • Keith Bryant, Commercial Director, Hospitality Impact
  • Laura Brinkmann, Vice President – Real Estate, Brookfield Asset Management 
  • Liz Callaghan, Director of Revenue, Cheval Collection  
  • Liz Hall, Associate, Hotel Analyst 
  • Louise Wallace, Partner – Hotel Group, CMS
  • Marcel Hagen, Fund Manager, Deka Immobilien Investment
  • Margarida Caldeira, Executive Board Director, Broadway Malyan  
  • Marie Hickey, Director, Savills
  • Mark Anderson, Managing Director, Whitbread Group 
  • Mark Quigley, Managing Director – UK Real Estate Finance, Beaufort Capital UK
  • Martin Schaller, Department Head – Asset Management Hospitality, Union Investment Real Estate  
  • Martin Melisko, Co-Founder & Investment Advisor, CE Invest Group
  • Martin Smyth, Executive Director, Coutts 
  • Michael Jones, Managing Director, Hospitality Impact 
  • Michael Eberle, Analyst – Research & Strategy, Allianz Real Estate 
  • Michelle Pasqui, Group Financial Analyst, Dorchester Group
  • Neil Davies, Founder & Owner, Neil Davies Architects
  • Neil Short, Development Director, Staycity 
  • Ollie Saunders, Lead Director – Alternatives, JLL
  • Olivia Chaplin, Director, Christie & Co
  • Patrick Fitzgibbon, SVP Development – EMEA, Hilton  
  • Paul Slattery, Director, Otus & Co
  • Per Denker, COO, Core Hospitality
  • Peter Andrews, Managing Director, Vastint Hospitality 
  • Philip Thorn, Associate Director – Valuation Services, CBRE 
  • Robert Spiers, Marketing Manager, Cheval Collection  
  • Robert Hahn, Head of Project Development, BAI Bauträger Austria Immobilien
  • Robert Ryan, Chief Real Estate Officer, Tech Space  
  • Robert Bauer, Senior Analyst, STR Global
  • Robert Godwin, Managing Director, Lamington Group
  • Roger Smith, Marketing Director, Hospitality Impact
  • Russell Kett, Chairman, HVS – London 
  • Sheena Birch, Commercial Director, LGH Hotels Manangement
  • Shona Pushpaharan, Head of Hotel and Real Estate Finance, Clydesdale Bank
  • Sijar Shiri, Asset Manager, Union Real Estate 
  • Svitlana Schwarzer-Strom, Vice President, Bank of America Merrill Lynch
  • Simon Hala, Business Development Manager, Wombats Holding
  • Simon Hudspeth, Principal, Hotel Investment & Assett Management
  • Simon Martin, Associate Partner, Joiner Cummings
  • Simon Walford, Development Director UK, Staycity 
  • Sultan Al Dhaheri, Investment Manager, Abu Dhabi Investment Authority
  • Sue Pecha, Managing Director, ESP Business Development 
  • Stephen Spiller, Partner, Rider Levett Bucknall
  • Stuart Sinclair, Senior Manager Client Services, Equiom Hospitality
  • Roger Walters, Founder, Supercity 
  • Roman Kulik, Development Manager, Zoku
  • Taco van Heusden, Aldau Development
  • Thomas Emanuel, Director, STR
  • Thomas Mielke, Managing Director, AETHOS Consulting Group
  • Tim Valler, Senior Associate, Bruceshaw
  • Tom Chalmers, Design Director, SACO 
  • Vasilis Makamitzoglou, Analyst, AHV Associates
  • Victoria Tichit, Associate, Pangea Partners
  • Vicky Hetherington,  Senior Manager, Development UK & Ireland , Wyndham
  • Yasmine Mahmoudieh Design, Founder Principal, Yasmine Mahmoudieh Design  
  • Yin Yeung,  Director, CBRE
  • Yumeng Chan, Executive Director, Beneton Properties 
Companies attending: Accor Hotels,  Abu Dhabi Investment Authority,  ActivumSG,  Adina Apartment Hotels,  AETHOS Consulting Group,  AHV,  Akora, Aldau Development, Alianz Management Real Estate,  Aparthotels Adagio,   Avvio,  AXA,  BAI Bauträger Austria Immobilien,  Bank of America Merrill Lynch, Barclays Bank, Becar Asset Management, Beaufort Capital,  Beneton Properties, Besixstay nv,  Broadway Malyan, Brookfield Asset Management,  Bruceshaw, CBRE,  Catalyst Capital,  CE Invest Group, Cheval Collection,  Christie & CO, Clydesdale Bank,  Colliers International,  Core Hospitality,  Coutts,  Cornell Hotel School,  Corporate Housing Factory,  Cuckooz & Cuckooz Nest,  Cushman & Wakefield,  Cycas Hospitality,  Deka Immobilien Investment,  Dorchester Group,  Eastdil Secured, Elan,  ESP Business Development, Expedia Group, Equiom Hospitality, Gerald Eve, G&K Consulting, Gracemark Investments, Graystone Action Sports,  GTMC, Haulfryn Group, Herald Hotels,  Hilton (MOTTO brand),  HoCoSo, Homard Hoteldevelopment Benelux,  HORECA Investment Partners,  Hospitality Impact,  Hotel Analyst,  Hotel Facility Concepts,  Hotel Investment and Asset Management,  Hotel News Now, Howard Kennedy, HVS,  IHG,  Il Prisma Group,  International Hospitality Media, JLL, Joiner Cummings,  Knight Frank, Knotel,  Lamington Group, LGH Hotels Management,  LHG (London Hotel Group), Native Apart-hotels, Our Society,  Neil Davies Architects, Otus & Co,  Pangea Property Partners, Pestana Hotel Group, PKF, Proskauer,  Radison Hotel Group,  Rider Levett Bucknall,  Round Hill Capital – Nido Collection, SACO,  Savills,  Saxbury,  Staycity Aparthotels,  STR GLOBAL,  Supercity,  Tech Space, Union Investment, Vastint Hospitality,  Wombats Holding,  Whitbread Group, Yasmine Mahmoudieh Design, Zleep Hotels, Zoku.


The Hostels Report 2018: Current Trends and Key Players

by Macy Marvel, Associate, Hotel Analyst

Hostels Report Cover

The leading branded hostel groups have excellent expansion potential, as they
adopt increasingly hybrid formats which allow them to compete with budget hotels, on the one hand, but also with the accommodation rental sector. The key competitive factor for modern branded hostels vis-à-vis either budget hotels or Airbnb is the social, party aspect. The branded hostels go to great lengths to facilitate interaction between travellers, providing social spaces, events and tours which allow guests to better experience the destination.


The full price of the report is £1195 plus VAT, however, conference delegates and HA customers can obtain a copy for £995 + VAT. Email sarah@zerotwozero.co.uk to purchase your copy with the discount code/take a look at some sample pages.



Companies that have attended HAE

9flats.com, Aberdeen Asset Management, A&O Hostels and Hotels, Accor Hotels, Adagio Aparthotel (Accor),  Adwen, AIB, Abu Dhabi Investment Authority,  Alix Partners, ActivumSG,  Adina Apartment Hotels,  AETHOS Consulting Group,  AHV,  Akora, Aldau Development, AKA, Alianz Management Real Estate,  Alchemy Partners, Algonquin Hotels, Allianz Real Estate Germany, Al Marjan Island Amara Suites, Aparthotels Adagio, APG Asset Management, Arc Consulting Partners, Armstrong Bishop, Artelia UK, Ascott Hospitality Management, Ascott International Management, Association of Serviced Apartment Providers, ASAP, Austrade, Avvio,  AXA Real Estate,  Azora Group, BAI Bauträger Austria Immobilien,  Bank of America Merrill Lynch, Barclays Bank, Beds and Bars, BDRC, Becar Asset Management, Beaufort Capital,  Beneton Properties, Besixstay nv,  Blackstone, Brecher, Bridgestreet, British Land, British Hospitality Association, Broadway Malyan, Brookfield Asset Management,  Bruceshaw, Burges Salmon, BskyB CBRE, Carlson Rezidor, Catalyst Capital,  CE Invest Group, Cheval Collection,  Christie & CO, CL Serviced Apartments, Clink Hostels, Clive Associates , Clydesdale Bank,  Colliers International,  CMS Cameron McKenna, CNM Estates, CODE Hostel , CityHub, Contour Capital, Core Hospitality,  Coutts Bank,  Cornell Hotel School,  Corporate Housing Factory,  CP Holdings, Craigewan,  Crosstree, Cuckooz & Cuckooz Nest,  Cushman & Wakefield,  Cycas Hospitality, Daniel Thwaites, Dexter Moran, Deka Immobilien Investment, Deloitte,  Deutsche Bank, Deutsche Asset Management, DLA, Dolce Hotels and Resorts, DNB Bank, Dorchester Group, Dublin Institute of Technology, Eastdil Secured, Easy Hotel, Eiendomsspar AS in Norway, Elan, Empiric Student Property, Enterprise Greece, EPIC Private Equity, EPR Architects, ESP Business Development, Essential Living Expedia Group, Extreme International, Equiom Hospitality, EY, Fastbooker, Four Communications, Fonciere Des Murs, Forenom, Forenom,  Forsters, Frasers, Fusion interior, Future Williams & Glyn/RBS, FREO Financial & Real Estate Operations, Gerald Eve, Gerard Nolan Associates, G&K Consulting, Gleiss Lutz, Go Native, Generator Hostels, Gracemark Investments, Gran Hotel Santiago del Teide SA,Graham Associates, Graystone Action Sports, Greenpark Hotels and Resorts, Grenadier, Greystar, GTMC, Google, Guestline, GVA Second London Wall, Hamilton Hotel Partners, Haulfryn Group, Hamilton Hotel Partners, Herald Hotels, HCR Group, Hetras Deutchland,   Hilton (MOTTO brand), Hilton Worldwide HoCoSo, Holiday Inn,   Homard Hoteldevelopment Benelux,  Homestay.com, Homeaway HORECA Investment Partners, Horacea Partners, Horwath, Hospitality Impact,  Hostelworld, Hotel Management and Real Estate Development, Hotel Analyst, Hotel Xanadu, Hotel Facility Concepts, Hotel Solutions Partnership, Hotel Investment and Asset Management,  Hotel News Now, Howard Kennedy, Hutton Collins Partners, HVS, Hyatt Hotels Corporation, Hypnos Contract Beds, iDeas,  IHG,  IPD, Il Prisma Group,  InterContinental Hotel Group, International Hospitality Media, Invesco Real Estate, Jansons, Jefferies International, Jenics, JLL, Joiner Cummings, Jupiter Hotels, Katten Law, Kew Green Hotels,   Knight Frank, Knotel,  KSL Capital, Lamington Group, LaSalle Investment Management, Legend Hotels, Leisure Dreams, LGH Hotels Management,  LHG (London Hotel Group), Lowy Group, M & G Real Estate, Madison Mayfair, Mango Hotel, Mason Hayes & Curran, Maxxton, Marlin Estates, Marathon Fund, Marazzi + Paul AG, Meininger, Merchant Land Investments, Methodist International Centre/The Wesley Hotel, Micros,  Michels Taylor, Native Apart-hotels, Mӧvenpick Hotels & Resorts Management, M&G Real Estate, MSCI/IPD, Our Society,  Natural Retreats, Neil Davies Architects, Neilson Active Holidays, Northern Powerhouse Developments, OakNorth, OAKWOOD WORLDWIDE, Otus & Co,  Pandox, Pangea Property Partners, PATRIZIA Immobilien AG, Patron Capital, Passionality Group, Paul Hastings, Pestana Hotel Group, Pinsent Masons, PKF, Poseidon, Precis Management Services, Proskauer,  PSM Partners, Queensgate Investments, Quest Apartment Hotels, PwC,  Radison Hotel Group, Real Capital Analytics,  Real Star Group, Rider Levett Bucknall,  Round Hill Capital – Nido Collection, Ruby Hotels and Resorts, Sabal Financial Group, SACO, Safestay, Salto Systems, Savills,  Saxbury,  School of Hospitality Management and Tourism, Scottish Enterprise, Scottish Development International, Select Resorts, Select Property Group, Simons & Simons, Sir Richard Sutton, Skylineworldwide, Somerston Capital, Sonder Europe, Southern Grove, Soravia Capital,  Starboard Hotels, Starwood Capital, Staycity Aparthotels,  Steigenberger Hotels AG, STR GLOBAL,  Supercity,  Syndicate Rooms, Taylor Global Advisors, Taylor Wessing, Tech Space, The Collective, The Student Hotel, The Apartment Service, The Ascott Group, The Montcalm Collection, TowerEight, TPG Europe, Travelodge,  Trowers & Hamlins, UCF Group, UnderTheDoormat, Union Investment Real Estate, Univest, Unifold, Vastint Hospitality, Veeve, Vienna House, Vinci-Immobilie,   Virtue Capital, Vision, VIY Management, Watson Farley & Williams, WeWash, West Ridge Asset Management, Westminister Council, Wombats Holding,  Whitbread Group, WinWinnKeeper, Wragge Lawrence Graham & Co, Wyndham, Yasmine Mahmoudieh Design, Yotel, YourWelome, Zleep Hotels, Zoku.